Roederer Brochures – An interactive web reader to showcase the Group's brands
Louis Roederer Brochures
The Louis Roederer Champagne House called on Terros in order to develop a solution to produce its Marketing brochures in interactive, elegant and dynamic web versions, in order to make them available to its employees, suppliers and the specialist press.
Key metrics - Louis Roederer Group
240 hectares of vineyard
+ of 4.5 million bottles produced per year
Distributes its products in more than 100 countries
Winner “World’s Most Admired Champagne Brands 2022”
Project objectives
Louis Roederer is a Champagne house founded in Reims in 1776, whose production amounts to 4.5 million bottles per year, distributed in more than 100 countries.
an online version called on Terros to develop a system of interactive digital brochures to highlight its brand and products.
Our goals on this project were:
- Digital brochure platform : Design a web platform to present all the brochures of the Louis Roederer Group, allowing a easy access and centralized to these documents.
- Smart sharing : Allow the Group to share brochures in a way intuitive and personalized with its customers, partners and collaborators, thanks to a dynamic link generation system.
- Quality reading experience : Designing a web reader that offers a reading experience comfortable and elegant, highlighting the content of the brochures and providing a visually appealing presentation attractive.
- Multilingual compatibility : Ensure that the platform supports multiple languages to achieve a global audience and diversified.
- Compatibility with various media : Thinking about the platform for all types of media.
- Optimized reading : Implement features such as a simplified navigation, A interactive summary, branded video integration and the possibility of download brochures in PDF format to improve the reading experience.
- Generation of new brochures : Allow the customer to easily create new brochures from the original, selecting specific content for particular collaborators or clients.
- Analytics and tracking : Integrate Matomo Analytics to allow the customer to analyze reader behavior, collect anonymized quantitative and qualitative statistics, and thus make informed decisions based on the data.
In summary, our main objective on this project was to design a dynamic, elegant and interactive web platform to accommodate the various brochures of the Louis Roederer Group, while allowing easy content management, a quality reading experience, and data analysis to better understand user engagement.
Project - Louis Roederer brand brochure
This web reader offers visitors comfortable and elegant Louis Roederer brochure reading experience, multilingual and compatible with all types of media (PC, tablets, phones) thanks to a PDF parsing script.
The reading is also optimized thanks to simplified navigation, an interactive summary, the insertion of brand videos and the possibility of downloading brochures in PDF format.
It is also possible to generate new thematic brochures from the original, selecting targeted content for a particular collaborator or client.
In addition, Roederer can analyze reader behavior thanks to the integration of Matomo Analytics which allows the collection of anonymized quantitative and qualitative statistics.
Our Agile Web Development Method
Prototype. Develop. Iterate.
From the very beginning of the project, our multidisciplinary Web and Mobile development team places emphasis on the rapid development of a first prototype.
Shared to the customer in the First 2 weeks of the project, this first draft allows a quick and concrete collection initial business feedback. We then integrate this feedback into the prototype and make regular deliveries so as to always take advantage the expertise of our clients' teams on development.
Technologies used on this project: Vue.js, Nuxt.js, Docker, Matomo Analytics
Results and Feedback
- Personalization : download and generation of modular links to create sets of chapters and sections adapted to the needs of the recipients.
- Animations : branded videos dynamically inserted within the content.
- Accessibility : optimized reading comfort and adapted to all media thanks to a dedicated PDF parsing script allowing automatic generation of an HTML Web reading mode.
Discover the Roederer Collection brochure at the following address !
"The Terros team is responsive, proactive, and efficient in managing projects and developments.
The project is perfectly suited to our needs, the solution was specifically adapted to our use.
Sprint development is effective for testing features as you go.”
Justine Tatangelo
Product Manager